The primary goal is to use an online sketchbook to sieve ideas through - collect the sediments formed & Using these as the new tools for noticing what’s important to the core ideas of the projects we work on.
Sometimes looking around instead of looking ahead, refusing to acknowledge that social media platforms are the only form of meaningful communication. Manifesting concepts & intentions through a filter of soild principles.
Wills observatory was inspired from a practical approach to explore new creative terrains & aims to celebrate the collaborative survival of analog practices.
Below are the projects/businesses which receive the refined & revised versions of the work presented on Wills observatory.
Beautiful and the feast